This is
our brand
This guide has been created to help you properly represent the Horizon Hobby brand identity on our product packaging. We have gone to great lengths to make it as thorough and easy to understand as possible. If, however, anything in this guide is unclear to you, please contact a Senior Design Lead.
It’s Important To Protect It.
our typography
Gotham Narrow and Forza
We have chosen the Gotham Narrow and Forza typeface families because of their versatility when working with multiple design layouts and formats.
To the right, we have summarized how we use different variants of each for aircraft and surface product categories.
Primary colors
Horizon’s Color Palette
The Horizon Hobby color palette is a foundational element of our brand identity and one of the first elements that our customers look for when seeking our products. Strictly adhering to the specific values set forth here is vital to preserving our brand identity.
100 77 4 0
78 31 0 0
PMS 2945
100 77 4 0
PMS
116
95 75 5 0
Secondary color
Balance with Grey
The primary color palette is complemented by a neutral, secondary palette made up of varying shades of gray and black. Using the specific values set forth here will ensure the secondary palette properly balances with the primary and maintains consistency across package formats and sizes.
40%
GRY
0 0 0 40
60%
GRY
0 0 0 60
80%
GRY
0 0 0 80
Horizon
badge
A Clear and Consistent Presence
The Horizon Badge is a block of graphical elements grouped together. It scales as one piece. Do not change the font size individually. The blue spacer-boxes with an “X” define the required space around these elements. The size of these spacer- boxes cannot be adjusted individually. They must be scaled up or down as part of the group.
Typography and Size
PRODUCT NAME
W: 70% of HORIZON Logo (w/o tail)
H: Scale with Width (the only font size that changes by itself) All capitalized
PROD CATEGORY INFO
H: Scale with Badge. Don’t change this font size by itself. (Title case)
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showcase
This guide has been created to help you properly represent the Horizon Hobby brand identity on our product packaging. We have gone to great lengths to make it as thorough and easy to understand as possible. If, however, anything in this guide is unclear to you, please contact a Senior Design Lead.
