This is
our brand

It’s Important To Protect It.

This guide has been created to help you properly represent the Horizon Hobby brand identity on our product packaging. We have gone to great lengths to make it as thorough and easy to understand as possible. If, however, anything in this guide is unclear to you, please contact a Senior Design Lead.

This guide has been created to help you properly represent the Horizon Hobby brand identity on our product packaging. We have gone to great lengths to make it as thorough and easy to understand as possible. If, however, anything in this guide is unclear to you, please contact a Senior Design Lead.

Primary colors

Horizon’s Color Palette

The Horizon Hobby color palette is a foundational element of our brand identity and one of the first elements that our customers look for when seeking our products. Strictly adhering to the specific values set forth here is vital to preserving our brand identity.

78  31  0  0

100  77  4  0

Secondary color

Balance with Grey

The primary color palette is complemented by a neutral, secondary palette made up of varying shades of gray and black. Using the specific values set forth here will ensure the secondary palette properly balances with the primary and maintains consistency across package formats and sizes.

our typography

Gotham Narrow and Forza

We have chosen the Gotham Narrow and Forza typeface families because of their versatility when working with multiple design layouts and formats. 

To the right, we have summarized how we use different variants of each for aircraft and surface product categories.

Horizon
badge

A Clear and Consistent Presence

The Horizon Badge is a block of graphical elements grouped together. It scales as one piece. Do not change the font size individually. The blue spacer-boxes with an “X” define the required space around these elements. The size of these spacer- boxes cannot be adjusted individually. They must be scaled up or down as part of the group.

Typography and Size

PRODUCT NAME

W: 70% of HORIZON Logo (w/o tail)
H: Scale with Width (the only font size that changes by itself) All capitalized
 

PROD CATEGORY INFO

H: Scale with Badge. Don’t change this font size by itself. (Title case)

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