Wilber Group Rebranding

Every aspect of these projects was created and managed by me, including concept development, brand design, positioning, copywriting, layout design, photography, CGI, and final production assets.

Building a completely new identity for Wilber, turning a 1.2 star collection agency into a 4 star financial partner was a lot of fun and a great challenge. This project included defining the brand identity and visual identity in a brand style guide, revamping onboarding and recruiting, while building an award wining culture.