Nonprofit Rebranding American Food Aid

In brand design, the process often comes down to making a clear choice between strong directions. A rejected concept does not mean the work was flawed, only that another path was selected. This section represents alternate rebranding directions developed for our nonprofit organization.

Research / Alignment / Positioning / Narrative / Naming / Identity / Logo / Typography / Color / Photography / Messaging / Applications / Presentation / Guidelines / Design Systems / Launch Plan / Governance /